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We all heard about our attention span is smaller than a goldfish. The reason is in the collective.

A recent study on Nature Communications made this point,

” the accelerating ups and downs of popular content are driven by increasing production and consumption of content, resulting in a more rapid exhaustion of limited attention resources.”

We have numerous sources of information and entertainment, and also easier and several ways of accessing this amount of content. We’re flying over everything and landing nowhere. Eventually, it will lead us to a cognitive breakdown and severe damage to our ability to pay attention.

“You have to treat your attention with a lot of respect, like a professional athlete might treat their body.” (Cal Newport)

Attention is one of learning’s most precious gems. Without it, we won’t evolve.